Cracking the Growth Code: Behind Business Acquisitions with Jay Broyer
March 5, 2024
In this episode of the Small Business Mentor podcast, Alan Pentz is joined by Jay Broyer, Co-Owner of St Cyr’s Pool and Spa. Join them as they explore the challenges that come through business growth and acquisitions, from generating demand and increasing profitability to the importance of efficient management.
In this episode of the Small Business Mentor podcast, Alan Pentz is joined by Jay Broyer, Co-Owner of St Cyr’s Pool and Spa. Join them as they explore the challenges that come through business growth and acquisitions, from generating demand and increasing profitability to the importance of efficient management.
Throughout his 23 years in the pool and spa industry, Jay Broyer has built a wealth of experience in internet marketing and advertising. Until 2019, he worked as a Sales Manager at Precision Pool Construction, helping grow the family-owned business in a harsh economic climate and the new digital age. This gave him the unique perspective of following a customer journey from digital touchpoints to brick-and-mortar sales, which he has carried into his work as Co-Owner of St Cyr’s Pool and Spa, a company that is expanding from Massachusetts into New Hampshire.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.
Quotes:
Throughout his 23 years in the pool and spa industry, Jay Broyer has built a wealth of experience in internet marketing and advertising. Until 2019, he worked as a Sales Manager at Precision Pool Construction, helping grow the family-owned business in a harsh economic climate and the new digital age. This gave him the unique perspective of following a customer journey from digital touchpoints to brick-and-mortar sales, which he has carried into his work as Co-Owner of St Cyr’s Pool and Spa, a company that is expanding from Massachusetts into New Hampshire.
If you enjoyed this episode, make sure to subscribe, rate, and review on Apple Podcasts, Spotify, and Google Podcasts, instructions on how to do this are here.
Quotes:
- "We finally got our stuff together and feel like we're on a good path to organizing our management structure, and it's like, oh, we gotta go back to selling stuff now. You gotta work on the sales side of this because it has slowed down, and it's not just order-taking anymore".
- "Free trial is a newer thing in the last couple of months that we intentionally did because we saw that our organic growth for that maintenance contract service was slowing, was parabolic almost there for a little bit, and then it just slowed up. So OK, we're at critical mass. This third truck is a little light. We need to build that up. How do we get more customers over there? And the free trial was something that we intentionally came up with".
- "So there's now an opening for me to coach on how we lead follow-up, and it's opening up a lot on the sales side for, whether that's hot tubs or new pool leads. And I feel very optimistic that even if the market itself stays flat, our execution on our new warm leads is gonna make up for that, and we could actually see growth in those areas this year".
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